THE WHAT? Unilever and Google Cloud have entered a landmark five-year partnership aimed at accelerating the FMCG giant’s digital and AI-driven transformation across its global brand portfolio.

THE DETAILS The collaboration will see Unilever leverage Google Cloud’s advanced AI, data and platform capabilities—including Vertex AI and Gemini—to enhance brand discovery, measurement and AI-augmented marketing for brands such as Dove, Vaseline and Hellmann’s. The partnership is designed to support the evolution of consumer journeys toward more conversational and agentic shopping experiences.

Unilever will migrate its integrated data and cloud platform to Google Cloud, creating an enterprise-wide, AI-first digital backbone to improve agility, generate faster demand signals and convert data into actionable insights. The agreement focuses on three pillars: building agentic commerce and marketing intelligence, establishing an integrated cloud and data foundation, and accelerating adoption of advanced AI technologies to drive competitive advantage.

THE WHY? As AI reshapes how consumers discover and purchase products, Unilever is seeking to embed intelligence at the core of its operations, ensuring it remains agile, data-driven and competitive in a rapidly evolving consumer goods landscape.

Source: PR Newswire

The post Unilever and Google Cloud Forge Five-Year AI Partnership to Advance Agentic Commerce appeared first on Global Cosmetics News.