THE WHAT? L’Oréal has appointed Nora Wolfe as Senior Vice President and U.S. Head of Media.

THE DETAILS Wolfe brings over 18 years of media leadership experience and will report to L’Oréal USA’s Chief Digital & Marketing Officer, Han Wen. She most recently served as Chief Investment Officer at Beauty Co-Lab, L’Oréal’s dedicated media unit within Omnicom, giving her deep familiarity with the company’s ecosystem. Prior to this, she held senior roles at IPG, leading integrated media investment for Johnson & Johnson and Kenvue, where she developed innovative media strategies and frameworks.

THE WHY? The appointment supports L’Oréal’s ongoing media transformation, with a focus on leveraging data, scale and AI to enhance consumer engagement and marketing effectiveness.

Source: L’Oréal 

The post L’Oréal Appoints Nora Wolfe as SVP and U.S. Head of Media appeared first on Global Cosmetics News.