THE WHAT? Valentino Beauty is expanding its Born in Roma fragrance line with the launch of a new Hair & Body Mists collection for Summer 2026.

THE DETAILS Launching in June 2026 across Sephora, Ulta, Macy’s and Dillard’s, the Born in Roma Hair & Body Mists introduce four gourmand-inspired scents: Golden Coconut, Caramel Crush, Vanilla Bliss and Salty Pistachio. Priced at US$49 for 100ml, the collection is designed for both hair and skin application, offering a lighter and more playful fragrance experience. Valentino Beauty described the launch as a new “styling ritual,” encouraging consumers to layer the mists with existing Born in Roma fragrances to personalise scent intensity and expression. The collection is housed in colourful studded packaging inspired by Valentino’s couture aesthetic and supported by a “Valentino Summer Fair” campaign concept featuring immersive retail and digital experiences.

THE WHY? The launch reflects growing consumer demand for lighter fragrance formats, layering rituals and gourmand scent profiles, while helping Valentino Beauty expand the Born in Roma franchise into new seasonal and lifestyle categories.

Source: PR Newswire 

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