THE WHAT? Weleda UK has announced a three-year partnership with the RHS Chelsea Flower Show as part of celebrations marking the 100th anniversary of its Skin Food skincare range.

THE DETAILS  As the official skincare provider for the RHS Chelsea Flower Show, Weleda will position Skin Food products throughout the showground for visitors and exhibitors. The brand will also debut a feature stand on Main Avenue inspired by the Weleda Gardens in Derbyshire. Running from February through October, the Skin Food 100 Years campaign highlights the product’s original formula, multifunctional uses and links to sustainable, regenerative farming practices. Weleda said the partnership reinforces its long-standing focus on plant-based, organic skincare and environmentally conscious production methods.

THE WHY? The collaboration is designed to strengthen Weleda’s positioning among UK gardening enthusiasts and nature-focused consumers while reinforcing the brand’s sustainability credentials and heritage in natural skincare.

Source: RHS

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