THE WHAT?  Bath & Body Works has reported first-quarter 2026 results ahead of guidance as the company continues executing its “Consumer First Formula” strategy focused on strengthening core categories, modernising the brand and expanding consumer reach.

THE DETAILS  The company reported first-quarter net sales of US$1.38 billion, down 3% year-on-year, while adjusted earnings per diluted share reached US$0.32. Bath & Body Works said results exceeded internal guidance despite softer overall sales performance. CEO Daniel Heaf said initiatives across hero product categories, brand modernisation and customer engagement are beginning to resonate with consumers. Operating income rose to US$231 million compared with US$209 million a year earlier, while reported earnings per share increased to US$0.90, supported partly by legal settlements related to payment card interchange fee litigation. The company maintained its full-year 2026 outlook, forecasting net sales to decline between 4.5% and 2.5% and adjusted earnings per share between US$2.40 and US$2.65. Bath & Body Works also confirmed CFO Eva Boratto will step down in June, with an interim finance leadership transition underway.

THE WHY? The results highlight the ongoing challenges facing specialty beauty and personal care retailers amid cautious consumer spending, while also signalling Bath & Body Works’ focus on long-term brand transformation, operational efficiency and sustainable growth.

Source: Bath & Body Works

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