THE WHAT? Olaplex has attracted takeover interest from Germany’s Henkel, according to a Bloomberg News report citing sources familiar with the matter.

THE DETAILS The report said discussions are ongoing and a deal could be reached within weeks, although no final decision has been made and talks could still fall through. Olaplex shares rose around 20 percent following the report. The US haircare brand has a market capitalisation of approximately US$900 million and has seen its share price decline sharply since its 2021 market debut.

THE WHY? Olaplex has been seeking to revive growth amid softer consumer demand and heightened competition in the haircare category. For Henkel, the potential acquisition would signal continued interest in strengthening its professional and prestige haircare portfolio through established brands with global recognition.

Source: Bloomberg

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