THE WHAT? India-based haircare brand Moxie Beauty has secured US$15 million in Series A funding led by Bessemer Venture Partners, with participation from Fireside Ventures and a group of angel investors.

THE DETAILS Founded in 2023 by Nikita Khanna and Anmol Ahlawat, Moxie Beauty develops haircare products formulated for Indian hair textures and climatic conditions. The brand currently offers 19 SKUs across cleansing, treatment, styling and scalp care, including newer formats such as hair wax sticks and a dandruff serum combining exfoliating acids with oils. The funding will be used to support product development, research capabilities, hiring and distribution expansion. Moxie reports having crossed ₹100 crore in annual recurring revenue within two years, with strong traction on platforms including Nykaa and Amazon.

THE WHY? With the majority of India’s population experiencing textured hair and climate-driven hair concerns that remain underserved, investors are backing specialist brands positioned around local formulation needs rather than globalised haircare standards.

Source: Indian Startup Times

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