THE WHAT?  Marketing technology startup Applecart has raised US$100 million in a minority funding round led by Blackstone’s growth equity business.

THE DETAILS The deal values Applecart at around US$700 million, according to sources. Founded in 2013, the company provides software used by senior executives to identify and engage influential business, media and policy stakeholders, with clients spanning large corporates, communications agencies and nonprofits. Applecart said its board will continue to include Ari Emanuel, alongside founder Risa Heller and co-CEOs Matt Kalmans and Sacha Samotin.

THE WHY? The investment signals continued appetite for data-led marketing and influence platforms as brands and organisations look for more targeted ways to drive reputation, stakeholder engagement and strategic communications. For Applecart, the funding strengthens its position as enterprise demand grows for measurable, tech-enabled tools across communications and public affairs.

Source: Bloomberg

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