THE WHAT? Clarins has introduced the AI Skin Observer, a new in-store skin diagnosis tool designed to support beauty advisors with AI-powered analysis during customer consultations.

THE DETAILS The device is being deployed across 20 stores globally, including locations at John Lewis Oxford Street (London), Printemps Haussmann (Paris), La Rinascente (Milan), Macy’s Herald Square (New York), and Clarins boutiques in Dubai Hills and Shanghai Jing An Kerry Center.

Clarins has also launched a simplified online version via its website in markets including the US, UK and France.

The AI Skin Observer combines biophysical sensors with facial imaging and multiple lighting modes to analyse up to 22 skin parameters, providing additional diagnostic insight to complement existing in-store consultations.

THE WHY? Clarins’ rollout signals growing momentum behind beauty tech-enabled retail services, as brands look to enhance the precision and consistency of skin analysis while keeping the consultation experience advisor-led. The launch also strengthens Clarins’ Beauty Tech pipeline following previous innovations including the Lip Oil Factory and the MyBlend LED mask.

Source: PR Newswire

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