THE WHAT? Online beauty retailer Beauty Bay has hired advisers to explore strategic options, including a potential sale or new investment.

THE DETAILS The Manchester-based e-commerce platform has appointed Interpath to conduct a strategic review, according to reports, as it assesses ways to raise new funding. Founded in 1999 by brothers Arron and David Gabbie, Beauty Bay sells more than 200 brands—including Ariana Grande, Clinique and MAC—alongside its own-label range, By Beauty Bay.

The business employs around 65 people and claims to have served approximately five million customers. Sources suggest the company is seeking a buyer or investment partner to help stabilise operations and support future growth, particularly as it looks to expand its own-brand offering. Previous attempts to pursue a stock market listing and a sale process in 2022 did not result in a transaction.

THE WHY? The strategic review comes amid ongoing pressure on UK retailers, with inflation and cautious consumer spending weighing on performance. For Beauty Bay, securing new capital or ownership support could provide the financial flexibility needed to navigate current market conditions and drive longer-term growth in a competitive online beauty landscape.

Source: Sky News

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