THE WHAT? Unilever has appointed Abhinav Ravikumar as Chief Marketing Officer for its Personal Care business in India.

THE DETAILS Ravikumar joins the role following senior leadership positions within Unilever, most recently serving as Global Brand Director for Lux and Lifebuoy, where he led global brand strategy and growth initiatives. He has been with the company since 2011 and previously held the role of General Manager – eCommerce India, overseeing Unilever’s digital commerce strategy in the market between 2023 and 202

His experience spans brand building, innovation and long-term business strategy, with responsibility for a personal care and hygiene portfolio valued at more than €250 million across South Asia.

THE WHY? The appointment reinforces Unilever’s focus on strengthening brand leadership and marketing execution in India’s highly competitive personal care market, as the company continues to balance scale, innovation and digital-first growth across its portfolio.

Source: bwmarketingworld

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