Revive Collagen Appoints Mel B as Global Ambassador for Menopause Range

THE WHAT? Revive Collagen has named Mel B as its global brand ambassador, fronting its menopause-focused supplement range.

THE DETAILS The Spice Girls singer will lead campaigns for the brand’s menopause trio—Peri Menopause, Menopause Max and Beauty Sleep—all formulated with 10g of type 1 hydrolysed marine collagen to support symptoms linked to hormonal changes, as well as skin, hair and nail health.

Mel B, who has been exploring supplements to support ageing and menopause, cited visible improvements in skin and hair after using the products. The partnership aligns with the brand’s positioning around women’s wellness and empowerment, with the liquid supplement format also reflecting a growing trend in convenient, on-the-go nutrition solutions.

Revive Collagen sees the collaboration as a way to expand its reach and drive awareness around menopause, with Mel B’s advocacy for health and confidence reinforcing the brand’s mission.

THE WHY? The appointment aims to strengthen brand visibility, tap into growing menopause and wellness demand, and connect with consumers through an authentic ambassador.

Source: WWD

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