Google Separates Product IDs for Online and Offline Sales Starting March 2026, Google Merchant Center will require separate product IDs for items sold both online and in physical stores when they differ in attributes such as price, availability, or product condition. Online version attributes will become the default. If the offline version differs, for example in price, availability, or other details, a separate product with its own ID must be added so Google can correctly...

Artificial intelligence is increasingly entering the most sensitive areas of our lives. OpenAI has just announced the launch of ChatGPT Health – a dedicated module designed to securely connect user health data with the analytical capabilities of a large language model. This step could completely transform how patients prepare for doctor visits and manage their well-being. Given that over 230 million people ask ChatGPT health-related questions every week, the company decided to...

Table of Contents Toggle Google Testing AI-Powered Report Configuration in Search ConsoleHow does the feature work?Which report elements does the AI support?John Mueller on Structured Data and LLMs: “It depends on how they are used”When does structured data truly matter?Google Organizes Rules for Collecting Reviews via Link and QR Code in Business ProfilesWhere does Google recommend sharing the link or QR code?John Mueller: Site Names Should Make Sense in Search Results...

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New year, same us! Just like every year, we’re planning to level up and hit as many conferences as possible. And, as always, I’ve put together a curated list of marketing events (SEO, PPC, and beyond) that are absolutely worth your time in 2026. At Delante, we truly value these events. They’re the perfect opportunity to soak up new knowledge, stay on top of the latest trends, find fresh inspiration, and cross-reference it all with our own expertise. And let’s not...

Zobrazenie stránky a čas, ktorý na nej používateľ strávi, sú v roku 2026 kľúčovými signálmi, ktoré Google používa na pochopenie toho, či je váš obsah pre ľudí skutočne užitočný. Hoci Google oficiálne tvrdí, že metriky z Google Analytics (ako „Average Session Duration“) nie sú priamym hodnotiacim faktorom, realita je komplexnejšia. Google používa...

The development of generative artificial intelligence is becoming an arms race where the speed of deploying new features often outpaces user safety. The latest example from Elon Musk’s xAI demonstrates how thin the line is between innovation and mass-scale violations of privacy and law. Grok, the chatbot integrated with the X platform (formerly Twitter), has recently become the center of a major international scandal. A Wave of Illicit Content and the...

Tradičnou cestou mnohých firiem je nákup PR článkov na iných portáloch. Hoci tento model funguje roky, v porovnaní s modernými riešeniami, ako je firemná stránka na Tweetko, začína vykazovať výrazné slabiny. Najväčším nepriateľom klasického PR článku je čas. Akonáhle článok zmizne z hlavnej stránky média, jeho životnosť dramaticky...

Mnoho podnikateľov žije v predstave, že firemný profil na Facebooku je všetko, čo pre svoju online prítomnosť potrebujú. Realita je však taká, že kým Facebook je skvelý na „udržiavanie vzťahov“, pri hľadaní nových zákazníkov v momente ich nákupného rozhodnutia často zlyháva. Ak chcete, aby vás ľudia skutočne našli, keď potrebujú vaše služby,...

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TikTok works as a discoverability algorithm, and Meta as a relevance algorithm To know how to adjust campaigns to the medium, first, you need to understand the algorithm’s operation, which is largely responsible for the effectiveness of the ad creative. Meta Ads is based on the relevance indicator, which measures whether a given piece of content fits the user. This algorithm relies on: Years of first-party data, Social signals (social graph), Accurate identity graph,...

Table of Contents Toggle What Does Spam Traffic Look Like in GA4?How Do We Know These Are Not Real Users?What Does Google Officially Say About This Issue?What Workaround Does Google Recommend for Now?Is It Possible to Block This Traffic at the Source?Increased traffic from China and Singapore – remember that! What Does Spam Traffic Look Like in GA4? The scenario looks almost identical across many accounts: a sudden surge in sessions, dominance of the Direct channel, a...

1. Lack of brand credibility signals In generative models, high-quality content is not enough. What happens outside the website is also important. AI searches the web for signals confirming a brand’s credibility. These could be mentions on industry portals or high-authority sites, brand accounts on social media, or expert profiles on LinkedIn. If such signals are missing, the brand will not be cited, meaning users won’t encounter it during their research stage....

The AI paradox – balancing capabilities and user preferences Many entrepreneurs have become fascinated by AI and are eager to use it across various aspects of their business—to write emails, create chatbots for their websites, write articles, post on social media, and create graphics. And this is where the AI paradox comes in. According to a survey conducted by HubSpot, 75% of marketing leaders say that AI will become increasingly important and more frequently used...

À une époque où les réseaux sociaux mondiaux dominent l'espace en ligne, Tweetko.com arrive avec une vision audacieuse : créer une plateforme européenne qui comprend vraiment les besoins des entrepreneurs locaux, des freelances et des communautés. Ce n'est pas juste un autre réseau social – c'est un écosystème complexe où se rencontrent la communauté, le business et le contenu en un seul endroit.  ...

New Location Targeting Option in Demand Gen Campaigns Demand Gen campaigns now allow advertisers to choose how location targeting is applied. It is possible to target only users who are physically present in a selected location or to additionally include users who show interest in that location. Until now, the option to limit targeting exclusively to users present in a location was available only in other campaign types. source: Google Ads Panel What does this mean for you? The new...

In einer Ära, in der globale soziale Netzwerke den Online-Raum dominieren, kommt Tweetko.com mit einer mutigen Vision: eine europäische Plattform zu schaffen, die die Bedürfnisse lokaler Unternehmer, Freelancer und Communities wirklich versteht. Es ist nicht nur ein weiteres soziales Netzwerk – es ist ein komplexes Ökosystem, in dem sich Community, Business und Content an einem Ort treffen.   Eine slowakische Geschichte mit europäischer Reichweite...

V ére, keď globálne sociálne siete ovládajú online priestor, prichádza Tweetko.com s odvážnou víziou: vytvoriť európsku platformu, ktorá skutočne rozumie potrebám lokálnych podnikateľov, freelancerov a komunít. Nie je to len ďalšia sociálna sieť – je to komplexný ekosystém, kde sa stretáva komunita, biznis a obsah na jednom mieste.   Slovenský...

What is a session in GA4? A session in Google Analytics 4 represents a single visit by a user to a website during which they interact with the site. During this visit, the user may generate multiple pageviews (visits to individual subpages), events (such as clicking a “buy now” button), or transactions. Also learn how to interpret discrepancies in session data between GA and GSC! Session in GA – how long does it last and when does it end? In Google Analytics, a...

Świat sztucznej inteligencji nie zwalnia tempa. Google wprowadziło kluczowe aktualizacje do aplikacji Gemini, które znacząco zmieniają sposób, w jaki pracujemy z generatywnym obrazem i weryfikujemy treści wideo. Nowe funkcje w modelach Nano Banana oraz rozszerzenie narzędzia SynthID to odpowiedź giganta na potrzebę większej precyzji w edycji oraz transparentności w mediach cyfrowych. Oto, co zmienia się w modelach Google. Koniec z domysłami: edycja przez rysowanie w Nano...

Table of Contents Toggle Cosmetics Industry – Where Is the Market Headed?SEO in the Beauty Industry and Influencers – Competition or a Perfect Match?How to Plan an SEO Strategy for a Cosmetics StoreCan Small Businesses Compete in a Large Market? A Realistic PerspectiveBeauty Salon vs Online Store SEO – What’s the Difference?A New Dimension of Optimization: AISO in the Cosmetics Industry – SEO + AIVideo – Essential Beauty Industry SEO...

Fan-out queries, RAG, and grounding – how does the AIO mechanism work? First, here are a few terms to help you understand how Google generates responses to user queries in the AI Overviews section. 1. Fan-out queries The AIO mechanism begins by breaking the user’s query into its constituent parts, known as “fan-out queries.” This involves analyzing the prompt entered and breaking it down into related phrases. How does it work in practice? You can check...

The search results page just got a major makeover, and it’s happening whether you’re ready or not. Google’s AI Overviews are rolling out across search results, fundamentally changing how users interact with search engines and, more importantly for your business, how they discover and consume information online. Think about the last time you searched for something complex like “how to fix a leaky faucet” or “best retirement investment strategies.” Now,...

Updated October 16th, 2025 Top Financial Services SEO Agencies Financial services companies face unique SEO challenges, from compliance and regulatory constraints to the need for absolute trust and data security. The agencies on this list demonstrate proven capabilities in search marketing, transparency in reporting, and alignment with the metrics that matter most in finance such as qualified leads, applications, and attributable revenue. Each profile below includes comparison links for a...

AI Agents in Google Google is rolling out a feature in the US that allows AI to place calls to stores on behalf of users. The system checks product availability, pricing, and promotions, and then delivers a summarized set of results. What does this mean for you? For businesses, this means the need to keep product data up to date and be prepared for automated AI-driven inquiries. At the same time, it represents an opportunity to reach customers faster and potentially increase sales...

Site migration terrifies business owners for good reason. One wrong move tanks months of SEO work, vaporizes organic traffic, and sends revenue spiraling. Companies routinely lose 20-50% of their search traffic after major website projects when migrations go sideways. Some lose everything. But site migration done right actually improves performance.  The difference between disaster and success comes down to planning, proper execution, and knowing how to migrate a site without losing...

Content marketing started out as a buzzword, but has made its way into a cornerstone of modern digital strategy. Most people think of it as blogs and videos, but it’s so much more than that. It’s a methodical approach to engaging your audience and guiding them down the path toward making a purchase. The goal? Turning content into customers. Here’s what to know about the strategies that transform compelling, high quality content into real business...

The arms race in the world of artificial intelligence has just picked up the pace. OpenAI has officially launched GPT-5.2, describing it as their most advanced “pioneer model” for professional applications. This premiere is a direct response to the rising dominance of Google’s Gemini 3, which has reigned supreme in LMArena rankings in recent weeks. Is GPT-5.2 enough for OpenAI to reclaim the yellow jersey? Let’s look at the details, benchmarks, and what this...

Last updated: October 2025 A practical pricing guide that explains real ranges, what you get at each tier, and how to forecast ROI in an AI centered search environment. Built on Searchbloom’s A.R.T. and MERIT approaches with a partner first mindset. Pricing varies by goals, competition, and scope. This guide explains the drivers and the tradeoffs. There is no single monthly fee that fits every business. The right number depends on competitive pressure, site complexity, brand...

Back in the days when Google was just a weird name for a search engine and not a verb, things were simple. You stuffed some keywords into your content, built a few backlinks, and boom – you ranked. Those were the Wild West days of SEO, when the game was predictable and the rules were straightforward. AI has crashed the party, and it brought machine learning, natural language processing, and a whole new set of rules. Search engines no longer just match keywords – they understand...

What is Enterprise SEO? SEO, or Search Engine Optimization, is the process of optimizing a website to enhance its visibility in the results of queries placed in search engines like Google. This process is crucial for attracting organic traffic and building a better online presence. Enterprise SEO takes this to a larger scale, applying these principles to the vast, complex websites of big organizations. SEO for enterprises differs from...

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Best Enterprise SEO Agencies 2025 Last Updated: October 31, 2025 Next Review: November 2025 Review Frequency: Quarterly updates based on client retention data, new case studies, and market positioning changes Transparency: This ranking prioritizes agencies demonstrating measurable enterprise outcomes through verified case studies and client retention data. Searchbloom (#1) is the publisher of this guide. Our methodology applies the same evaluation criteria across all agencies, including...

If you have a service business such as plumbing, electrical, or HVAC, you have unique SEO needs. Most of those revolve around being found by local customers, and appearing in searches with “near me” references to your geographical area. How do you do that? The best way is through a targeted Home Services SEO strategy created by professionals who can get you found online in ways that enhance your company’s value to the community. Here’s what...

Every marketing budget comes with limitations. Money spent on SEO means less for social media marketing, and vice versa. That tension forces the question: what’s better, SEO or social media marketing? The answer frustrates people looking for simple solutions because both drive results, but in fundamentally different ways.  SEO focuses on capturing high-intent search traffic through Google and other search engines. Social media marketing builds brand awareness and engagement through...

TikTok ads are generating increasing interest among businesses looking to reach new audiences. The platform primarily attracts younger generations, but the number of users aged 25+ is also growing rapidly. It’s no surprise that many advertisers are asking how much TikTok advertising costs and how to set a budget that delivers real results. It’s important to start with one key fact: there is no fixed price. TikTok advertising operates on an auction-based system, meaning costs...

Running a car dealership means competing in one of the toughest local search landscapes around. Shoppers are looking for their next vehicles on their phones and comparing deals across multiple lots. Not only that, but they’re scouting out dealership information online, which means they’ll probably choose where to buy from long before they show up in person. In the midst of all that, you need to ensure your dealership and its inventory stand out from the...

Updated December 12th 2025 I’ve spent nearly two decades in SEO. I’ve watched fads flame out, algorithm updates wreck entire strategies overnight, and agencies come and go. One thing hasn’t changed: choosing the right SEO partner is a decision that can absolutely redefine your business. Here’s my 2025 list of the 15 SEO companies that stand out. These aren’t just popular names. They’ve earned it. Each one was vetted against the same set of criteria...

Too many businesses chase rankings and forget the whole point of SEO. Ranking number one means nothing if those visitors bounce immediately or never convert. Real SEO success shows up in business metrics that actually matter. Measuring SEO success properly means tracking multiple data points that reflect overall performance. Some businesses obsess over keyword positions while ignoring whether their traffic converts. Others celebrate organic traffic growth without checking if those visitors...

Table of Contents Toggle Google December 2025 Core Update – What Do We Know So Far?Signals Before the Update – Increased Googlebot Activity and Google’s December PatternWhat Does the December 2025 Core Update Cover?Why Doesn’t Google Announce Algorithm Updates in Advance? John Mueller ExplainsGoogle Tests a “Read More” Link in Search ResultsSearch Console Experiments with a New Feature: Social Channel Data in One Report Google December 2025...

10 Best Free SEO Chrome Extensions the Pros Actually UseForget the bloated listicles. These are the extensions that live permanently pinned in SEO professionals’ browsers. The ones we actually click every single day.1. Ahrefs SEO Toolbar The gold standard for quick competitive intel. Hover over any page and instantly see what keywords it ranks for, backlink counts, domain rating, and traffic estimates. It’s like x-ray vision for SERPs.2. SemrushOn-the-go...

Updated December 12, 2025 I’ve spent nearly two decades in SEO. In that time, I’ve worked with law firms of every size, from solo practitioners to multi-state personal injury powerhouses. And I’ve seen firsthand how the wrong marketing partner can drain a firm’s budget while the right one fills the intake pipeline. Legal SEO isn’t like other verticals. Bar advertising rules vary by state. YMYL standards mean Google scrutinizes your content harder than most...