THE WHAT? Beiersdorf delivered first-quarter results in line with expectations, with overall sales declining amid mixed brand performance.

THE DETAILS Group organic sales fell 4.6% to €2.5 billion, with the Consumer division down 4.7%. Performance varied across brands: Derma grew 8.2%, driven by Eucerin and Aquaphor, while NIVEA declined 7.0% as it undergoes a rebalancing strategy. La Prairie sales dropped 14.9% due to retail disruptions, though underlying demand remained positive, and Health Care rose 1.9%. The tesa division also declined 4.3%. The quarter was impacted by a strong comparison base, market disruptions and delayed innovation effects, but the company reaffirmed its full-year guidance.

THE WHY? The results reflect short-term headwinds and strategic adjustments, particularly for NIVEA, while continued strength in Derma highlights the company’s focus on science-led innovation and long-term growth.

Source: Beiersdorf

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