Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash.

An ad featuring Pamela Anderson offers an update to the brand's body-positive ethos for the AI era.

#Aerie #built #billion #brand #rejecting
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash. An ad featuring Pamela Anderson offers an update to the brand's body-positive ethos for the AI era. #Aerie #built #billion #brand #rejecting
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash. | Fortune
FORTUNE.COM
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash. | Fortune
An ad featuring Pamela Anderson offers an update to the brand's body-positive ethos for the AI era.
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