Lay’s drastically rebrands after disturbing finding: 42% of consumers didn’t know their chips were made out of potatoes

New bags—matte-ified and designed to look like wood planks (like a potato crate)—will hold the chips with revamped ingredient lists.

#Lays #drastically #rebrands #after #disturbing
Lay’s drastically rebrands after disturbing finding: 42% of consumers didn’t know their chips were made out of potatoes New bags—matte-ified and designed to look like wood planks (like a potato crate)—will hold the chips with revamped ingredient lists. #Lays #drastically #rebrands #after #disturbing
Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes | Fortune
FORTUNE.COM
Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes | Fortune
New bags—matte-ified and designed to look like wood planks (like a potato crate)—will hold the chips with revamped ingredient lists.
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